Dramatic Highlights

Overview

People can, and do skip YouTube ads after 5 seconds. So we took TD’s new “dramatized” TV commercials – which show how they take the drama out of banking – and condensed the drama into 5 seconds. Then left viewers with a laugh whether they press ‘skip’ or not.

My role consisted of concepting how to adapt the commercials to YouTube, concepting alternate YouTube endings to the spots to take advantage of the skip button, story boarding and casting.


Specs

Client: TD Bank

Employer: Tierney Agency

Type: Broadcast Design

Role: Digital Designer

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