Not everyone likes “casinos." But with new bars and restaurants, a new concert venue and waterfront patio, SugarHouse is expanding to become one of Philly’s largest entertainment spaces. So to get Philadelphians to open their minds, we let the voice of the Night, himself, call them out to have better nights and weekends. It all starts with an out-of-home stunt where passersby can answer the call of the Night, followed by traditional executions that drive to a site where you can have the Night call your friends to convince them to go out with you.


Client: SugarHouse

Employer: Tierney

Type: Advertising/Web Design

Role: Digital Designer

< >