OVERVIEW

Cuttlefish Colors is a hobby paint company, that was in need of a branding refresh. I worked closely with the ownership to discuss how the brands visuals could be updated.

This translated into a modernization of what was done, while making typography cleaner and easier to read.

For products, I recreated the bottles in CAD, and then created photorealistic images.

This is still an ongoing project and will update as soon as possible.

SPECS

CLIENT: Cuttlefish Colors
TYPE: Branding
ROLE: Art Director

OVERVIEW

At Eldritch Foundry, I dedicated over two years to developing and refining the company’s brand identity across multiple platforms. This work encompassed a wide range of assets, including website design, social media, convention booth displays, and branded apparel.

SPECS

CLIENT: Eldritch Foundry
TYPE: Social Media, Logo, Website, Promotional Products, Video Editing, Photography
ROLE: Art Director

OVERVIEW

I am an avid D&D player and Game Master. When I began my homebrew campaign, I decided to compile all essential information into a comprehensive book for both myself and my players to reference. The project includes two versions: a Dungeon Master’s edition and a Player’s edition. The Player’s version contains limited information, omitting details the party wouldn’t yet know. All images used are properly sourced.

SPECS

CLIENT: Self
TYPE: Book Layout
ROLE: Art Director

OVERVIEW

I am involved in several areas within the gaming industry, including design work through Bulldog Creative, miniature painting under MageBrush, and the development of a product called Codex. To establish a cohesive and professional identity for each, I created logos and branding for all three.

SPECS

CLIENT: Self
TYPE: Branding
ROLE: Art Director

OVERVIEW

A friend of mine had been running a homebrew D&D campaign for years and decided to transform it into a module-style book. She envisioned a design that was simple and clean, yet evocative of the unique lands and culture she had created.

SPECS

CLIENT: Dollar_Store_DM
TYPE: Book Layout
ROLE: Art Director

OVERVIEW

This page showcases a selection of apparel items I’ve contributed to, designed for sale or as promotional giveaways.

SPECS

CLIENT: Various
TYPE: Apparel Design
ROLE: Art Director

OVERVIEW

At Eldritch Foundry, I was responsible for designing a 5e-compatible module intended to promote and enhance the appeal of a predesigned miniature pack.

SPECS

CLIENT: Eldritch Foundry
TYPE: Book Layout
ROLE: Art Director

OVERVIEW

I have created a variety of social media posts and advertisements to promote products, engage audiences, and enhance brand presence across multiple platforms.

SPECS

CLIENT: Various
TYPE: Social Media
ROLE: Art Director

OVERVIEW

Initiative is a concept app for playing D&D either online or in person.

It would catalog players characters, their equipment, spells, health, etc.

Ideally the players and Game Master would all use the app, and the apps would communicate to each other. This would allow for turn alerts in “battle mode” as well as data sending for dice inputs and damage dealt.

SPECS

TYPE: Logo, App Design
ROLE: Art Director
PROGRAM: Adobe XD

OVERVIEW

Amy Awes0me is an entertainment journalist and pop culture pundit. My work included: a new logo and branding across social media platforms, a freshly designed website with proper user experience and navigational flow, media kit creation, design of promotional materials, and ongoing website maintenance.

SPECS

CLIENT: Amy Awes0me
TYPE: Logo, Website, Promotional Products
ROLE: Art Director
LINK:  View Live Link

OVERVIEW

Halloran is a consulting firm, who were looking for a site redesign.

They were looking for something bold, but professional that reflects their personal beliefs and style.

SPECS

CLIENT: Halloran Consulting
EMPLOYER: Garfield Group
TYPE: Web Design
ROLE: Art Director
LINK:  View Live Link

OVERVIEW

Greenfield Senior Living was seeking a way to differentiate their brand from the staid, overly corporate “sea of sameness” plaguing the senior living space — offering a compassionate, human touch to families making an important decision about their loved ones’ care.

The designed featured a streamlined user flow, uses photography to convey the strong sense of community, UI designed with target age groups in mind, and responsive design for best results on any device.

The post-launch results exceeded all expectations — with huge jumps in lead generation and conversions. In addition to the increase in lead generation calls, Greenfield saw a 38% increase in unique visitors, a 22% increase in conversions, and a 10% decrease in conversion costs.

The redesign earned the new Greenfield site a Communicator’s Award of Distinction in the Digital Category (Website) from the Academy of Interactive and Visual Arts, a Silver award for Websites – Branding from the Davey Awards, and the 2017 Best In Show award — the highest honor from the W3 Awards — for the Healthcare category.

SPECS

CLIENT: Greenfield Senior Living
EMPLOYER: Garfield Group
TYPE: Web Design
ROLE: Art Director

Overview

TD Bank was building a first-of-its kind, tech-centric location in NYC. And they asked us to create content for its four giant LED screens. Our goal was to show how TD and their almost unmanned location are using technology to make banking easier, faster, and smarter. And better for NYers who are always on the go. So we developed an adaptive video feed featuring live weather and subway times to help NYers navigate their day, along with NYC facts, panoramic photography, and more. The result: we helped turn a former corner at a prominent NYC subway location into more than an express bank. We helped TD create a digital oasis from the busy city outside.

SPECS

CLIENT: TD Bank
EMPLOYER: Tierney Agency
TYPE: Motion/Information Design
ROLE: Digital Designer

OVERVIEW

People can, and do skip YouTube ads after 5 seconds. So we took TD’s new “dramatized” TV commercials – which show how they take the drama out of banking – and condensed the drama into 5 seconds. Then left viewers with a laugh whether they press ‘skip’ or not.

My role consisted of concepting how to adapt the commercials to YouTube, concepting alternate YouTube endings to the spots to take advantage of the skip button, story boarding and casting.

SPECS

CLIENT: TD Bank
EMPLOYER: Tierney Agency
TYPE: Broadcast Design
ROLE: Digital Designer

OVERVIEW

Everyone loves free things. Everyone loves using Uber. Everyone should love the new Chevy lineup. In this concept, Chevy would team up with Uber to create the Chevy Free Rides event.

The event would travel across the country, hitting major markets/cities, utilizing the great new Chevy lineup as Uber cars, and offer free rides to the users for a weekend.

This ‘forced’ test-drive allows for people to experience Chevy in a whole new way. And because they are not driving, they can focus their attention on the cars themselves.

Chevy would work with Uber to modify it’s app to allow a user to chose Chevy as the pickup instead of standard Uber, Uber black, etc. 

The event would be supported by a full digital campaign. The site would should where and when the event is hitting your area, allows for reminder signups, so the user won’t forget to use Uber. Users will also be offered links to download the Uber app, if they already don’t have it. They can check out the lineup right there, with car overviews. The users will also be reminded to share photos using #ChevyFreeRides as well as the hashtag from their town, to receive a Uber promo code for when chevy isn’t around, and also be entered to win their own Chevy.

Promo for this car would be surprise celebrities picking up Uber users in NYC, LA, and the like, with the users reactions filmed by hidden camera.

The footage for this would be used in places such as Hulu, as well as promoted Facebook posts.

Another way to target people for this campaign is geo-locating banner ads that will show you real-time maps of the users city, with the Chevy Ubers driving around on the map, with a link to the site.

SPECS

TYPE: Advertising/Web Design
ROLE: Art Director

OVERVIEW

Fine Wine & Good Spirits wanted to give dads a more memorable gift. One personalized for them, but crafted by you. So we created the Proof’s On The Bottle microsite, where you could customize a Father’s Day message, and have it either engraved onto the glass or added to the label of your dad’s favorite spirit. Then we promoted it through social, Pandora radio, and the store’s weekly eblasts.

SPECS

CLIENT: Fine Wine & Good Spirits
EMPLOYER: Tierney
TYPE: Web Design
ROLE: Digital Designer